Beauty & Personal Care / e.l.f. Cosmetics
MAKEUP PRIMER & SKINCARE
Elevate your makeup routine with the e.l.f. Niacinamide Power Grip Primer. Your skin’s future looks bright—now with the added benefits of niacinamide to smooth and brighten your complexion.
SMOOTHING & BRIGHTENING COMPLEXION
Niacinamide, a powerhouse ingredient, works to smooth and brighten the look of dull skin. The gel-based formula with a sticky texture ensures your makeup stays in place for hours, providing lasting wear.
CREATES A DEWY FINISH
This primer is ideal for all skin tones. Apply it to your face and watch as it transforms into a completely clear, dewy, and glowing finish. It's the perfect base for any makeup look.
HOW TO USE
Apply the primer evenly to your face using your fingertips. The warmth of your fingers will help the product melt into your skin for even application. Allow 30 seconds to set before applying makeup. Your makeup will last longer and look more flawless due to the primer's grip and staying power.
SKIN-LOVING INGREDIENTS
All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. We are 100% cruelty-free and Vegan, ensuring you get a product that's both effective and ethically sourced.
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